Chinas top ten lighting brands should not be old

2019-07-25 17:24
With the sharp increase in the prices of production materials, the entry of a large number of stores and the rapid follow-up of products and brands, the lighting industry is currently in a critical period of structural transformation and transformation of development patterns. It is extremely important for lighting companies to win at this stage and enhance their competitiveness.

The key to building new competitiveness is system operation

From the current point of view, the development model of many lighting companies is worth learning from the lighting industry. For example, a company has established a resource system with “Real Germany��� and successfully differentiated its competitors. There is also a “style meeting��� to complete the customer collection model, and the market is obtained through marketing. The other is to use information to support production systems and complete marketing innovations for customized solutions... They combine their strengths in business, brand, culture and products to create a new type of competitiveness, the key to system operation.

Lighting companies must immediately establish their own systems

If a few years ago was the boss's personal ability to establish an empire, then this era is far from an era in which individuals can create miracles or maintain miracles for a long time. In order to grow, a company or even an industry must begin to pay attention to its own system operation capabilities. Therefore, lighting companies must immediately build their own systems. Lighting companies are constantly committed to the cultivation of system capabilities, supporting "professional thinking, professional teams, professional technical systems", and even production systems, channel systems and marketing systems.

Lighting companies can only become bigger and stronger if they integrate business management and are committed to building their core competitiveness and cultivating internal skills.

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