In the face of change, how does the lighting lighting brand stimulate the internal driving force?

The world is changing very fast. The changes brought about by technological progress are destructive. Apple's Iphone is on the market. The Internet is swallowing one company after another with the power of the ocean - China seems to be ahead of the world in this regard. The company that is in it is facing changes, changes, changes...

In the face of many changes, this brand still makes sense? How to define the boundaries of the brand? Where is the fulcrum of the brand? Countless questions hang in the minds of every lighting lighting entrepreneur and marketing manager, can not be eliminated.

Inspire internal brand drive

First, maybe we need the creativity of the brand's own internal brand, because creating a brand requires internal and external behavior, and this practice really stems from the brand's heart. How to truly discover and understand the importance of this brand with intrinsic potential is very important as the core driving force of brand building.

Second, how to create a really good product, the foundation of any brand, and the foundation for its stability are based on a good product, whether it is millet or other products, their true core selling point is based on facts, and an excellent The products are based on their own abilities. Especially in today's era, not only the Internet era, but also all enterprises are in contact with the Internet in the era of mobile communications.

Third, how to tell a good story, I believe that the success of "Orange" not only has a good product, but also has a strong power to truly pursue and support the story that can bring the desire to purchase to your target customers. This may also affect Chinese companies, especially those that go to the international market. One of its important revelations is how we truly use the effects of our own brand story, unveil the mystery of Chinese companies, and let everyone understand and contact the brand in a clearer language in a more humane and sensible way.

Fourth, how to truly establish a mature brand management team within the enterprise, truly do a good job in branding, and also need to better implement and apply within the enterprise, find problems and find solutions.